Build a Brand Message That Actually Connects | The Brand Is You Blog

Build a Brand Message That Actually Connects

Let’s be honest—writing content is hard when your message isn’t clear.

You second-guess every sentence.
You tweak and over-edit until the spark is gone.
You hit post… and nothing happens.

Crickets.

But what if the problem isn’t your writing?
What if your brand message just doesn’t reflect who you really are?

Your Brand = What You Do + Who You Are

Here at The Brand Is You Co., we do personal branding differently.
We don’t box you into a niche or tell you to cut your magic in half to sound “professional.”

Instead, we build your brand around two things:

✔️ What you do (your skills, your expertise, your services)
✔️ Who you are (your quirks, your voice, your real story)

When those two elements come together?
Your message becomes magnetic.
Because people don’t want polished—they want real.

5 Ways to Make Your Brand Message Actually Work

Let’s break down five of the biggest messaging shifts that can help you stop sounding like everyone else—and start creating content that actually connects.

1. Replace Constant Promotion with Real Value

You don’t need to sell in every single post.
In fact, constantly pushing your offer can actually repel your audience.

Instead, ask:
What can I give today?
Share your wisdom. Teach something useful. Show behind the scenes.

The more your audience learns from you, the more they’ll trust you.
And trust = conversion.

2. Stop Speaking to Everyone

Trying to speak to “everyone” waters down your message.

Speak to one person—your soul client.
The one who’s quirky like you.
The one who values what you value.
The one who’s already paying attention.

When you write for that person, your message becomes more specific, confident, and clear. And that kind of clarity builds consistency.

3. Make Your Content Feel Like a Conversation

People don’t connect with lectures—they connect with you.
So talk like you would in real life.
Ask questions. Share stories. Use relatable examples.

Let your content feel like a conversation, not a presentation.
Because connection leads to conversion—and conversational content creates connection.

4. Lead With Your Quirks

Your quirks are your brand’s superpower.
Not your graphics. Not your font. Not your perfectly scripted bio.

The fact that you’re up at 4am writing? That you live in a van? That you use dry humor or hand-drawn diagrams or talk with your hands?

Those details build trust—because they build truth.

Your people want to know you’re the real deal.
Don’t perform. Don’t pretend.
Let the truth of who you are lead—and let your audience fall in love with the real you.

5. Don’t Just Sell the Product—Share the Vision

People don’t buy a course. Or a coaching call. Or a candle.

They buy the feeling they believe that thing will give them.
They buy the vision of what their life could be after they say yes.

So instead of listing features, paint the picture:

✨ What’s possible for your soul client on the other side of your offer?
✨ What will their life look like if they finally feel seen, supported, successful?

Sell the story. Sell the shift.
Let your message be the bridge between where they are now—and where they want to go.

Your Message Doesn’t Need to Be Perfect. It Needs to Be You.

This isn’t about writing the most clever caption or creating a brand voice from scratch.

It’s about speaking from your truth, with clarity and consistency—so your audience can finally recognize that you’re the person they’ve been looking for.

Let your quirks in.
Let the vision shine.
And stop overthinking every post.

Because when your message connects, your content finally works.

Free Brand Class: Want Help Getting Clear on Your Content Strategy?

Join us for Content Clarity—a free 90-minute brand class that will show you what to post, when to post it, and how to make it actually convert.

🗓 August 14, 2025 | 10:00am PST
🎥 Replay included
👉🏼 Save your free seat here

Because your content shouldn’t feel like a part-time job you hate.
Let’s get you back in flow—with a brand message that feels like you.