THE BRAND IS YOU PODCAST

Welcome back to The Brand Is You Podcast!

In today’s episode, we’re diving into the not-so-sexy side of brand building—the stuff that most entrepreneurs avoid… and the exact reason they’re stuck.

Robyn breaks down the three essential foundations that every scalable, sustainable, freedom-filled brand is built on: systems, strategy, and structure. This is the growth trifecta—and if you’re constantly reinventing the wheel, burning out, or seeing slow results, this episode is the call-out (and breakthrough) you’ve been waiting for.

Whether you’re in the hustle hamster wheel or craving more ease, this episode will help you identify which “S” is missing—and how to build a brand that works with you (even when you're offline).

WHAT YOU’LL LEARN IN THIS EPISODE:

✔️ Why doing more isn’t the same as building momentum

✔️ How to tell if you’re missing systems, strategy, or structure

✔️ The role of each S in creating freedom and consistent growth

✔️ A powerful client story that shows this framework in action

✔️ A cheat sheet to know exactly where to start

✔️ What to focus on instead of content hacks or trend-chasing

RESOURCES & NEXT STEPS:

🔥 Ready to grow on purpose? Book a VIP Strategy Day with Robyn and build the backend of your brand with systems, strategy, and structure that actually work 👉 ⁠Learn more here!⁠ 

THIS EPISODE IS YOUR REMINDER THAT: 

✅ Burnout isn’t a badge of honour—it’s a systems problem

✅ Without strategy, your content is just noise

✅ Structure isn’t restrictive—it’s what gives you freedom

✅ You don’t need to do more—you need a brand that works better

🎧 Hit play now and tag⁠ @thebrandisyou.co⁠ to share what landed for you!

Welcome back to The Brand Is You Podcast!

In today’s episode, we’re diving into one of the most common mistakes that’s keeping entrepreneurs stuck: overcomplicated content. Because here’s the truth—your audience doesn’t need more. They need clarity.

Robyn breaks down why “adding more value” isn’t helping you convert, and why simplifying your content is the smartest, most strategic move you can make if you want to connect with your soul client, build trust, and actually make sales.

If you’re cramming every tip, bonus, and insight into one post or your offer sounds like a buffet—this episode is your invitation to strip it back and sell more with less.

WHAT YOU’LL LEARN IN THIS EPISODE: 

✔️ Why overloaded content confuses your audience

✔️ The simple message structure that helps you sell with ease

✔️ A relatable grocery store analogy that’ll change how you write content

✔️ The difference between what sells and what you teach after someone buys

✔️ How to go from “smart but forgettable” to emotionally resonant + magnetic

✔️ A practical checklist to clean up your messaging today

RESOURCES & NEXT STEPS:

🔥 Want content that converts? Grab the free Content Clarity Brand Class—a 60-minute workshop to help you simplify your message and create scroll-stopping content that leads to sales 👉 ⁠Sign Up Here⁠

THIS EPISODE IS YOUR REMINDER THAT: 

✅ Clear > clever

✅ You don’t need more fluff—you need faster clarity

✅ Magnetic brands don’t overload—they resonate 

✅ The right message makes your dream client stop scrolling and say: “That’s me.”

🎧 Hit play now and tag⁠ @thebrandisyou.co⁠ to share what landed for you!

Welcome back to The Brand Is You Podcast!  In today’s episode, we’re talking about something that might just shift the entire way you grow your business:  Are you trying to build a brand… or are you building social capital?

Because here’s the truth: You don’t need more followers—you need stronger relationships.  And when it comes to building a powerful brand, connection isn’t optional. It’s the currency.

Inside this episode, Robyn sits down with Erin Sisko, founder of The Elleiance Network, to explore how she built Canada’s fastest-growing mastermind network by focusing on one thing: people. From corporate banker to bold entrepreneur, Erin shares the behind-the-scenes of how she turned connection into her business model—and why generosity, collaboration, and relationship-building will always beat a flashy strategy.

Whether you feel like you're building your business alone, or you're ready to scale through aligned partnerships and referrals—this conversation is for you.

WHAT YOU’LL LEARN IN THIS EPISODE: 

✔️ What social capital is—and why it’s more powerful than a viral post
✔️ Tangible ways to build meaningful connections online (without cringey cold DMs)
✔️ Why generosity and authenticity are the ultimate growth strategy
✔️ How to make collaboration your business model
✔️ Daily actions you can take to grow your network in an aligned way

RESOURCES & NEXT STEPS: 

🔥 Apply for the Capital L Business Impact Award: $50K in cash + services for Canadian women entrepreneurs. Applications open September 2, 2025. 

📲 Follow Erin on Instagram: ⁠@elle.ianc⁠ or connect on LinkedIn at Erin Sisco

THIS EPISODE IS YOUR REMINDER THAT: 

✅ You don’t need a bigger audience—you need deeper relationships
✅ Social capital is a currency—build it with intention
✅ You never know what doors will open when you show up with generosity
✅ Your dream business is probably one connection away

🎧 Hit play now and tag ⁠⁠@thebrandisyou.co⁠⁠ to share what landed for you!

 Welcome back to The Brand Is You Podcast!

In today’s episode, I’m walking you through one of the most game-changing tools I teach inside InstaSuccess: your Golden Thread.

This is the core message that connects every piece of content, every story you tell, and every offer you sell — and it’s the secret to going from a scattered brand to one that’s cohesive, magnetic, and recognizable.

If you feel like you're constantly reinventing your brand, launching random offers, or getting ghosted after putting out heartfelt content — this episode is for you.

WHAT YOU’LL LEARN IN THIS EPISODE:

✔️ Why inspired content isn’t enough if it’s not connected

✔️ What resonance really means (and how to create it)

✔️ The 3 questions that will help you uncover your golden thread

✔️ Real client examples of how one message can unify everything

✔️ How repetition creates recognition, trust, and brand power

✔️ Why your golden thread should be 3–5 words — and used everywhere

RESOURCES & NEXT STEPS:

🔥 Grab the ⁠Golden Thread Workshop⁠ to uncover your unique message
🔥 Want to build a personal brand that gets results? Start with ⁠InstaSuccess⁠
🔥⁠Instagram Carousel⁠ from TBIY Co.

THIS EPISODE IS YOUR REMINDER THAT:

✅ You don’t need to niche your soul away

✅ You can be multi-passionate and still feel clear

✅ Your message deserves to be felt, not just seen

Because when you repeat the right message often enough — You become the brand people will remember.

🎧 Hit play now and tag⁠ @thebrandisyou.co⁠ on Instagram to share your golden thread!

Welcome to The Brand is You podcast with Robyn Savage! Today, we’re talking about a content strategy that builds momentum, keeps your audience leaning in, and has them coming back for more: the content series.

If you’re here to create real connection and show up as the go-to expert in your field, a content series might just be the most powerful move you make. In this episode, I’ll break down how to craft a series that resonates, sets you apart, and builds your brand into something people can’t get enough of.

We’ll cover:

• Why series matter: (Hint: it’s all about consistency and building authority)
• Choosing the right theme: one that aligns with your brand and meets your audience where they are
• Planning for engagement: keeping people coming back with anticipation and interaction
• Promotion and repurposing tips: making sure your series works overtime for your brand

So, if you’re ready to step up your strategy and build real anticipation around your content, hit play, and let’s dive in.

Let’s get you creating the kind of content that turns casual followers into dedicated fans. 

This episode is all about harnessing the power of the series to make The Brand is You unstoppable.

Welcome back to The Brand Is You Podcast!

Do you feel suffocated by branding advice that tells you to fit yourself in a box and niche yourself down to appeal to a narrow audience? If so, then stick around, because today I’m here to help you break free! 

In today’s episode, I’ll walk you through The Brand is You equation, a simple formula you can use to build an authentic and value-driven personal brand - a brand that lets your skills and your unique personality shine, so that you can connect with your soul clients in a deep and meaningful way.