Is Your Brand Turning the Right People Away?

Your brand is always saying something — whether you mean to or not.

And if you've been pouring your heart into content, showing up consistently, and still hearing crickets (or worse, attracting the wrong people into your world), it might be time to take a closer look at what your brand is actually communicating.

In this post, we’re diving into five subtle ways your brand might be quietly repelling the very people you want to work with — and how to realign your message to start attracting the right ones.

1. You’re Attracting the Wrong People

If you keep getting DMs from people who love what you do but never invest…
If your inbox is full of questions but not commitments…
If the people you're talking to feel like a mismatch to your energy…

You’re likely dealing with a messaging misalignment.

The truth? If the right people aren't resonating — and the wrong people keep showing up — something in your brand message isn’t doing its job. It’s not about working harder. It’s about saying the right thing to the right person in the right way.

2. Your Content Is Getting Ghosted

If your posts are disappearing into the void with little to no engagement — few likes, low views, barely any shares — it’s not necessarily the algorithm. It’s probably the resonance.

Low engagement is often a sign that your content isn’t creating a feeling, inspiring action, or connecting clearly. The fix? Refine your emotional tone, simplify your message, and make sure your content is speaking to your soul client, not at everyone.

3. You’re Performing Instead of Showing Up as Yourself

This one’s big.

If you feel like you have to “be someone” to show up — like your online persona is a version of you trying to get it right — your audience can feel that. And they’re not connecting because you’re not connected.

The version of you that your soul clients are waiting for? It’s the one that’s already in you — not the one you think you need to perform.

4. You’re Over-Explaining Everything

Do your captions read like mini essays?
Do you feel like you have to prove your credibility every time you post?
Do you cram every single point into one piece of content “just in case”?

This is a sign your brand isn’t doing the heavy lifting for you.

Your brand message should be so clear and consistent that each post, email, or story becomes a piece of the puzzle — not the whole thing. When your brand is cohesive and layered, you stop trying to explain everything all at once.

5. You’re Stuck in Generic Land

If your brand could belong to anyone... that’s a problem.

Brands that try to be “for everyone” end up resonating with no one. And while being multi-passionate is a gift, your message still needs clarity, edge, and tone.

Let your quirks shine. Show your vibe. Bring your full personality. That’s what creates the kind of trust and recognition that converts followers into clients.

So... Why Does This Happen?

You’re not doing it wrong — you’re just too close to it.

Branding isn’t just about what you say. It’s about how people feel when they experience you. If you’re constantly overthinking your content, adjusting your tone, or trying to say the “right” thing… you're likely clouding the very message that’s meant to magnetize your soul client.

Here’s How to Fix It

✔️ 1. Know Your Soul Client Intimately

Get hyper-specific about who you’re here to serve. What do they believe? What are they craving? What words do they use? The more clearly you can speak to their heart, the more they’ll feel like you’re speaking only to them.

✔️ 2. Audit Your Voice

Read your last 10 posts. Do they sound like you? Would someone who loves you say, “This sounds exactly like you”? If not, it’s time to bring your real voice back into your brand.

✔️ 3. Refine Your Emotional Tone

What do you want people to feel every time they interact with your brand? Inspired? Safe? Fired up? Choose your anchor feelings — and create content that consistently delivers them.

✔️ 4. Align Your Message

Your free content, offers, website, and brand vibe should all be saying the same thing in the same tone. If your Instagram says freedom, but your sales page screams corporate? We’ve got a disconnect.

✔️ 5. Create From Truth

Say the thing only you can say. Use your lived experience. Share from your heart. When your message is rooted in truth, your soul client will feel it.

🔥 Want Help With This?

On June 12th at 10AM PST, I’m hosting a free Brand Class: Magnetic Messaging
We’re going to walk through how to clarify your message, refine your tone, and start attracting the right people — without overhauling your entire brand.
👉 Click here to register now 

THIS IS YOUR REMINDER THAT:

✔️ You don’t need a rebrand — just a realignment
✔️ Showing up as yourself is your most powerful strategy
✔️ Your brand is always communicating — make sure it's saying the right thing

Because when your message reflects the truth of who you are, you become magnetic to the people who are meant to find you.

🎧 We talk about this in more detail on Episode 85 of The Brand Is You Podcast. Listen to the full episode here and share it with a friend who needs to hear it.