The Secret to a Brand That Actually Connects
May 28, 2025
How to find your Golden Thread and build a brand people remember
If you’ve ever felt like your brand is all over the place, you’re not alone.
One day you’re posting about mindset… the next day it’s business tips… and then you’re suddenly launching a new offer that feels exciting in the moment—but kind of random from the outside.
Sound familiar?
It’s not that your content is bad. It’s that it’s not connected.
And that’s what’s holding you back from building a brand that actually resonates.
Let’s talk about how to fix it.
What Is the Golden Thread?
Your Golden Thread is the through-line that ties your entire brand together.
It’s not your niche.
It’s not your title.
It’s not even the service you sell.
It’s the core message that connects every post, every offer, every story you tell—and it’s the thing you want to be known for.
Think of it like your brand’s backbone:
Even if your content shifts, even if your topics vary, the message underneath stays the same.
It’s what makes your brand feel cohesive—even if you’re multi-passionate.
Why Your Brand Might Feel Scattered Right Now
Most people are creating content based on inspiration in the moment.
Which is beautiful—but it’s also inconsistent.
Posting when you feel like it.
Saying different things in different moods.
Jumping from topic to topic based on trends, launches, or whatever feels good that week.
The result? A brand that feels like a mood board, not a message.
And when there’s no clear message, people don’t know what you stand for—or how you can help them.
What Makes a Brand Resonate?
Resonance happens when someone lands on your page, hears you speak, or reads your post and thinks:
“Wow. That’s me.”
They see themselves in your story. They feel what you’re saying.
And more importantly? They remember you.
That connection isn’t created by aesthetics.
It’s created by clarity and repetition.
Say the right thing, clearly and consistently—and you build recognition, trust, and connection over time.
How to Find Your Golden Thread
Here’s a quick mini-workshop to help you start uncovering yours:
- What’s the core belief that drives your work?
(Example: “I believe clarity is the first step to confidence.”) - What transformation do you help people create again and again?
(Example: “I help people go from confusion to conviction.”) - If someone only remembered one thing about your brand, what would you want it to be?
(Example: “That success happens when you stop pretending to be anyone else.”)
Once you’ve answered those three questions, look for the themes.
Start playing with 3–5 word phrases that capture the essence of your message.
That’s the beginning of your Golden Thread.
Real-Life Example
One of my clients came to me trying to build a brand around five very different topics:
Wellness, creativity, motherhood, nervous system work, and marketing.
At first, it felt impossible to bring it all together—until we landed on her Golden Thread:
“From performing to present.”
That one line became the foundation for everything she said.
It gave context to every post.
It made her content feel intentional—even when her topics varied.
And most importantly?
It gave her audience something to connect with.
Why This Matters
Your Golden Thread isn’t just a cute tagline.
It’s what makes your brand memorable.
It’s what helps you create real resonance.
And it’s what allows you to build trust in a world full of noise.
If you’re feeling scattered, unclear, or like people just aren’t “getting” your brand—this is where to start.
Ready to Go Deeper?
🎧 I walk you through this entire process—plus client examples, strategy, and a step-by-step mini workshop—in Episode 84 of The Brand Is You Podcast:
👉 Listen here to The Secret to a Brand That Actually Connects
Let’s stop guessing—and start building something that lasts.
Because your brand deserves to be seen, felt, and remembered.
