What NOT to Do When Creating Content (And What to Do Instead)

Creating content that connects is more than just sharing tips and strategies—it’s about making your audience feel something. If your content isn’t landing the way you want, it might be because it’s missing a crucial element: YOU.

Content That Won’t Connect With Your Audience

You’ve probably seen (or even written) content like this:

• “5 ways to love yourself more”
• “10 things you have to do to grow your business”
• “6 rituals to get more present with your kids”
• “3 steps to experience more romance in your life”

While these types of posts provide value, they lack a key ingredient—depth. They read like generic advice that could come from anyone, which makes them easy to scroll past.

Content That Will Connect With Your Audience

Now, imagine shifting the focus to your personal experience:

• “5 ways I learned to love myself through the darkest period of my 30s”
• “10 things I had to sacrifice over the last five years to build a thriving business”
• “6 rituals I swear by that transformed the relationship I have with my children”
• “3 things I did to experience breathtaking romance with my partner of 15 years”

See the difference? These versions don’t just tell—they show. They pull readers in, inviting them into your world, your lessons, and your truth. This makes your content instantly more engaging and relatable.

Why This Small Shift Creates a Big Impact

When you write from your experience, you create content that blends value + vulnerability. And this combination is what makes content truly magnetic.

People don’t just buy from brands—they buy from people they trust, relate to, and feel connected with. The more you infuse your own stories, insights, and challenges into your content, the deeper that connection becomes.

The Formula for Impactful Content

More depth = More connection.
More connection = More impact, influence, and income.

If you want your content to work for you—to build your brand, engage your audience, and lead to sales—you need to go beyond surface-level advice and start sharing what really matters.

So the next time you sit down to create content, ask yourself:
"Am I just giving tips, or am I inviting my audience into my world?"

Because the more they see you, the more they’ll trust you. And that trust is what turns followers into clients.

The Brand is You—become it.